How to Create a Blogging Schedule that Works for you

Last updated on 27 May 2025

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When I first started blogging, I went through three different stages of publishing a blog post: whenever, every day, then a more reasonable 2-3 times a week schedule. I’ve done it all. Having a plan of when you’re going to publish your blog posts is a really great way to keep your blog alive, and learning how to create a blogging schedule that works for you is going to help.

The 3 ways I’ve posted in the past

Whenever

Back in 2009, I probably posted about 6 – 8 times that first year. And they were sort of, whenever I felt like I had something to share. This meant that sometimes it would be three times in a month, and then a 5-month break, and then rapid fire a few more.

Every day

Fast forward to the end of that year, and I scrapped that blog and started afresh (and that’s the blog that would become what you see today). And then I was posting nearly every single day. Which would have been incredible if that content was actually good content. What it really wasn’t.

A Works-for-Me Two-to-Three Times a Week

These days, I try to share a blog post 2 – 3 times per week. And of course, not every week is going to be like that, in those really busy seasons of life, then on occasion, it’s more like once a week. But I’ve still been sharing a blog post at least once a week since about 2016.

Why creating a blogging schedule is a good idea

What’s wrong with those blogging schedules? Well, you could argue that the first two aren’t even ‘schedules’. They’re just ‘winging it and hoping for the best’. And that ain’t gonna cut it when it comes to having a blog.

There are a few reasons that creating a blogging schedule is going to benefit you in the long run.

Habit: When you have a schedule, then you need to make the time to actually create the content. Which means you can form a blogging habit, which is going to keep you going into the future.
Goals: If you’ve set blogging goals, then having that schedule (and that aforementioned habit!) is going to help you get closer to those goals. Especially if those goals are around traffic and getting readers into your blog.
Upkeep: It’s good for both Google/search engines and your readers to see that you’re upkeeping your blog and putting out content. If you post in January and then not again until September (as in my first blogging ‘schedule’ example), then somewhere around April, Google is going to be like ‘oh, maybe she’s given up on this endeavour. I’ll be less likely to recommend her blog posts to people because she’s not posting anything new anymore’. Or something to that effect.
Linking: Having a schedule and seeing what you’re going to post where means you’re able to link blog posts together. This might look like interlinking between Post A and Post B, and then Post B might link well to Post C and D. When you have a plan and a schedule, you’re able to see how your blog posts sit alongside each other.

But wait! Before you go and create a blogging schedule …

Don’t just launch on it and set yourself a schedule. You need to pause and think about it first. Here are some questions to ask yourself before you create a blogging schedule.

How much time per week do I have to set aside to write?
How many blog posts am I currently writing a week/month?
How many would I like to be?
What is a reasonable number of blog posts that I can keep up with, not burn out from, and still enjoy writing?
How is this going to help me achieve my goals?

Once you’ve got a bit of a sense from these questions, then you’ll be able to figure out a blogging schedule that works for you and your life.

How to actually create a blogging schedule (that works for you!)

So you know what I used to do, why that probably isn’t the best way of going about it, and some reasons why you should have a blog schedule. But how do you actually take those things, and the answers to your questions above, and create a blogging schedule that you are happy about and that you’re going to stick to?

There are three parts:

Your goals
Your content
Your time

Your goals

What are your blogging goals? What is that you want to achieve with your blog? Once you’ve figured those out, you’ll be able to better understand how many blog posts you’ll need to write.

Write down your goals
Break those down into smaller goals that are achievable in a month or quarter.
Decide how many blog posts you’re going to need to reach those goals

Your content

What kind of content are you going to be creating? What are you content pillars? Is it going to be mostly blog posts that are mainly text and images? Or will you be adding video or audio to them? Will your blog posts be long or short and snappy?

Write down how many blog posts you’ll publish each week/month
Write down your content pillars and types of posts
Figure out how you’re going to source things like images.

Your time

Blogging is more than just writing. It’s research, it’s SEO, it’s finding images, it’s adding links, it’s promoting. How much time each week do you have to dedicate to working on your blog?

Look at your current diary/schedule or your life and find the time to slot in some blogging time
Actually slot it into your diary

Now that you have your goals sorted, what kind of content you’ll be creating, and the time you’re doing to dedicated to it, you could start looking at your blogging schedule.

Putting together your blogging schedule

1. High-level schedule planning

Get out your blog planner (I like using Google Sheets for mine, but you can use whatever is easiest for you), and write in when you’re going to publish blog posts.

That might be weekly, fortnightly, or monthly. Whatever it is, pop it in.

Now you have a visual version of your content schedule ready to be populated. Here’s where you can decide when you’re going to write what. For me, for example, I usually publish book reviews or bookish posts on a Monday. No real rhyme or reason, it’s just when I’ve decided to do it.

If you have your content pillars and you want to alternate between them, you can decide when you’re doing what.

Example: Travel blogger writing weekly

Week 1: Travel tips or hacks
Week 2: Town/City guide
Week 3: Money/budget related
Week 4: Travel accessories/must-haves

2. Get your blog posts in there

Now you know that on the second weekly of the month, on a Thursday, you’re going to publish a blog post which is a city guide (from our example above).

Every time you go to your planner going forward, you’ll be able to grab one of your blog post ideas that suits, and slot it in. I like to plan my blog posts for the quarter, so I’d get 3 x city guides lined up, and slot those into my schedule.

3. Schedule your time & your posts

You now need to get that scheduled time to write the darn thing. Maybe I have time on Monday evenings, Friday afternoons and on Sunday mornings to write and look after my blog. Those don’t need to go into your blog schedule, but they do need to go into your LIFE schedule/planner so you actually do them.

I like to have my blog posts ready to go and scheduled for their dates at least a week out, but if possible, even further out into the weeks. To achieve this, I have to carve out good chunks of time and just always be on the ball.

Here’s what our potential blogging schedule is looking like. We’ve put in the four types of blog posts we’re going to write, and we’ve populated it for a month’s worth of ideas, even if that’s only 4 blog posts.

After your schedule is set up

Once your blogging schedule is up and running, try to stick to it for at least 3 months, and then you can reassess what’s working and what’s not working.

Here are some things that might help:

Batching: Batching your content for the month might be a good way to stay on track. You can learn more about batching your blog content here.
Learn basic SEO: This is going to help your blog posts actually reach people.
Plan for busy times: Hey life happens. If you know you’ve got a busy season coming up, plan accordingly so that your content and your blog is still trucking along
Update your older blog posts: Once you’ve got a good number of blog posts on your blog, you can think about if they need updating. You might update a blog post with content (new stats, new facts, new perspective etc), or with a different keyword if you’re finding that after 6 months or a year, it’s just not happening.

Remember: If your schedule isn’t working for you after a few months, change it. You need to create a blogging schedule and plan that works for you and your blog. You’re not trying to be like someone else, here. You absolutely have to find something that works for your life because otherwise you’re going to either burn out, or never work on your blog.

Be smart about it. And I hope this has helped!

If you need further help creating a blog schedule that actually works for you, I’d love to chat!