5 Tips To Know How Often You Should Blog On Your Website

Last updated on 30 March 2022

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Sometimes it’s hard to blog every day, but how often should you blog?

If you’ve been blogging for any length of time, then you’ll soon realise the importance of regular posting. I’ve found that people are more likely to stick with you, read further, and enjoy what you’re saying if they can count on you to be consistent. But just how often should you blog? How frequent should you publish a post?

In this post, we’re going to take a look at whether blogging every day is for you, or if you should leave it to the large companies who have blog writers at their beck and call.

I used to publish a blog post every day

When I first started blogging, I didn’t really and truly know what I was doing. This was back in the days of having no job, nothing to do but trawl through job websites applying for everything that sounded remotely better than Chimney Sweeper. I shared anything I found interesting, hilarious, or even just mildly fascinating. There was no structure, there was no plan, there was no consistency.

Some days I would post 3 or 4 times. Some days I wouldn’t post at all. It.Was.A.Mess. I would say that I wish I could start back then at the beginning, already prepped and knowing what not to do, but then I realise I wouldn’t be where I am today without those disastrous things occurring on the blog.

I can’t go back, but what I can do is help future bloggers or new bloggers find their feet in an internet-heavy world.

One of the ways to find your feet is to realise that not every blog is the same, and therefore not every blogger is the same.

Here are some tips I’ve come to realise over the years which might help you out in terms of posting and how often you should hit that ‘publish’ button.

5 ways to know if you should post every day on your blog

Know what’s feasible for you
Know how often you want to post
Know what days work best for you and your readers
Know you can create series
Know your limits

Know what’s feasible for you, time-wise

Let’s face it – the world is a busy place. You might not have time to blog every day. You might work full time in an office, or be a full-time parent/caregiver at home with the smalls. Perhaps you travel for work. Perhaps you’re looking after a team of people during the day, and a team of children when you get home.

Whatever your situation is, if you have a blog, then you obviously enjoy having it and therefore want to make time for it. Finding time is tricky, but knowing what your schedules look like, knowing that you have Monday nights free, or Friday afternoons without the kids, helps. You know when you have time to sit down and type out your posts. Whatever your story, you know it best, and you know what you can manage, and what might just be too much at this point in your life.

If you know that you can actually write posts every day, then that’s fantastic! You go for gold. But remember it’s not a necessity. You don’t have to blog every day.

Know how often you want to post on your blog

Keeping in mind point 1 … you might be a vlogger and post one video a week. Perhaps you’re a food blogger and every week you want to post a recipe, and also about a cafe in your area. Maybe you want to post about the gigs in a certain venue each week. Maybe you’re a book blogger who reads a book every fortnight and you want to review it.

Whatever your blog is about, no matter the subject set yourself a goal of x-amount of posts per week, and then stick to it.

Know what days work best for you and your readers

You’ve got the time to write posts, you’ve got how many you want to post a week. Now you have to decide what days are best for you to post on.

These are the days of scheduling, my friends, so as long as you have posts in your drafts, you can schedule those babies way in advance.

If you want to post on a Monday, Wednesday, and Friday, make sure you post Monday, Wednesday, Friday. If you’re writing day is Saturday, you can easily schedule your posts for the following week/s, set them and go about your life until the next writing day, collecting ideas throughout your week. Stick to whatever you decide. Your readers will soon come to realise that each Monday they can expect a post from you.

Hopefully, my readers (hey, that’s you!) know that I post every day (or try to), and on those days that I don’t for some reason have a post up, then I’m on social media, trying to engage with my readers and friends, and point them to past posts that they might like to check out. Some days of the month I keep intentionally blank, for a breath, for a gap in the constant.

Know you can create series or regular set posts

If you’ve been around here for a month or two, then you may notice that every month there are certain posts that happen.

The posts I share on a Monday are book-themed, any Auckland Adventures usually go up on a Wednesday or Saturday. Fridays I try and post a blogging or social media themed post.

While I have these schedules in place, they’re not strict. If something comes up, then I’ll move things around a little, but it’s a great base to start from. For a while, I did a post like this – Blogging Tips – every single month on the second Thursday, for about 10 months. But things change over the years and now the Blogging Tips schedule is a little different.

Any series don’t have to run forever, nor do they have to be weekly or monthly. If you want to run a series over a week, do it. If you want the first Tuesday of every month to be a recipe, do that. Not only does it give your readers something to be certain of, but it also gives you a good baseline and a good goal.

Know your limits

If you’re blogging, or scheduling posts for every single day, then you may find you get burnt out. I’ve already said it, but never feel like you have to post every day.

People have often said to me ‘how often do you post?’ and when the response used to be ‘every day’ they looked aghast. ‘How? How do you do that?’ and for me, it’s not how it’s why. And you can read about why here.

When you have something you love, you make time for it. Whether that be typing away an idea in your lunch break at work, jotting down ideas on the bus or train for a later post, taking so many photos your friends are rolling their eyes at you every time you do – if you love it, you make time for it. But know your limits.

If you’re finding that you’re not looking forward to writing up that travel post, or you just want to read a book without having to review it, then you know you have to take a step back and take a deep breath. Perhaps cut down your everyday blogging to just weekdays. Or maybe Monday, Wednesday, and Friday. Give yourself a little break from the full-on, everyday stuff, and remind yourself that you are rocking at it, and you’re doing what you love.

At the end of the day, how often should you blog?

As often as you can. As often as works for you. Remember, the key is to be consistent. So if blogging every day is something that you can do – and the quality of the post is high, and you’re not posting for the sake of posting – then go for it. If that’s not reasonable, try once a week. I’ve found that once a week is enough to create high-quality content, but not so often that you get burnt out or stressed about it.

Hopefully, these tips are useful for you, whatever your blogging situation is.

Feel free to share any other tips you may have, or let me know what works for you and what doesn’t!