Blogging,  Blogging Tips

Grow Blog Traffic Without Working Your Butt Off

Last updated on 26 November 2024

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Flatlay of a marble white desk, with a white keyboard in the left bottom corner, and a white mouse. 'Grow Your Blog Traffic Without Working Your Butt Off' written on top.

That’s what we want, right? Lots of blog traffic so we can inspire others, maybe educate them, encourage them, and/or make a living. But how do we do that without sucking every hour of the day away? How do we grow blog traffic without sacrificing time with our families? Our friends? Our well-being?

Don’t worry. I’ve got some ideas you can think about. All of these are possibly part of what you’re doing already – you’re just cranking it up a teeny bit.

How to grow blog traffic without working too hard

1. Create easy posts

Still high-quality, but make it easier for yourself. Try swapping out one of your regular schedule slots with a post that’s easy to create, like a list post. I think they’re one of the fastest blog posts to create!

Instead of writing a detailed tutorial that takes hours, create a “Top 10 Tips” list on a relevant topic. List posts are quick to put together, easy to read, and often highly shareable. For instance, if you run a travel blog, a post like “Top 10 Packing Tips for Summer Travel” can be both useful and engaging without spending hours and hours on it.

Creating easier posts that are still full of value allows you to keep up the consistency, and keep putting out blog content that will help grow blog traffic. Of course, you’ll want to make sure the quality is still high and that you’re popping in those more in-depth blog posts every so often. But it’s a good way to get more content out there quickly.

2. Leverage Pinterest

Pinterest can be a goldmine for driving traffic to your blog with minimal effort. I create Pinterest Pins maybe once a month and then schedule them out. The whole ordeal takes me about an hour, maybe two. But then these Pins continue to drive traffic to my blog, year after year. Literally. Years later I still get traffic from those Pins.

Design visually appealing Pins using free tools like Canva, link them to relevant blog posts and use a scheduler like Tailwind to automate your Pinning. For example, if you have a food blog, create Pins for each recipe with yummy images and descriptive titles that people are excited to click.

Pinterest is a search engine, and your Pins can bring in a steady stream of visitors over time. Make sure you’re using keywords on Pinterest, too! A few hours invested in creating and scheduling Pins can result in continuous blog post traffic without constant effort. Which we LOVE.

3. Use keywords strategically

Make sure you’re using keywords from the get-go. You can create every blog post out there, but if it doesn’t actually have keywords suitable for your blog, it’s for nought. This is an easy step before you write your blog post that pays off astronomically in the long run.

Before writing your next blog post, spend a few minutes researching keywords related to your topic using tools like Google Keyword Planner or Ubersuggest.

For example, if you run a fitness blog, you might find that “home workout routines” is a popular search term and will work well for your blog. By popping this keyword naturally into your blog post, title, and meta descriptions, you improve your chances of ranking higher on search engine results pages.

This small upfront effort can significantly increase your blog’s visibility and traffic over time. If you’re not familiar with keywords, check out the masterclass in The Blogging Room to help you out.

 

Work smarter with your blog, not working your butt off 😉

Blogging shouldn’t be complicated, and we shouldn’t have to be withering away in the time it takes for traffic to come in. With a few changes to how we create our blog posts, we can work smarter and save time, energy, and see more results. Which is want we want, right?

What do you think? How do you work to grow blog traffic? Share your tips in the comments below!

Anjali Kay is an Aotearoa New Zealand-based blogger and book lover sharing travel inspiration, bookish posts, the occasional creative project, and a lot of practical blogging tips here at This Splendid Shambles. Based in Auckland, she's been writing book reviews and travel posts, sharing creative projects and blogging tips since she started her first blog in 2009. When she's not working on her own blog, Anjali also offers blog coaching and support for bloggers who want real guidance from someone who's actually done the work, and is a few chapters ahead of them.

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