Growing Your Audience as a New Blogger

Last updated on 30 October 2023

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Having a hard time growing your audience as a new blogger?

Deciding to create your own blog can be such a fun and exciting experience, but if you’re new to it all you’ll soon discover that it can be hard growing your audience as a new blogger.

Reaching out to potential readers can seem like a near-impossible task, as there are thousands of other competing blogs that are fighting to grab the attention of the same target audience.

Luckily, you don’t need to allow this to deter you from pursuing your blogging goals. Phew! There are a few tips and tricks that will help you make the most of your time as a blogger, and turn your dreams into a reality. Here are a few pointers on how to build your blog audience.

Growing your audience as a new blogger through SEO

One of the most important areas in which you need to work right off the bat is SEO. SEO (or search engine optimization) exists to help boost your rank in search engine results pages, which in turn means that more and more people arrive on your blog. Learning how to master the art of SEO doesn’t need to be as difficult as you might expect, as there are just a few key ideas that you can utilize to impact your rank.

First off, using long and short-tail keywords inside every piece of content that you publish will help you climb to the top of the most relevant search results pages, so be sure to include the most popular terms in your writing. There are plenty of great tools that help you figure out which keywords people are searching for. Check out Keywords Everywhere as one example.

The use of backlinks that link from other people’s websites to your pages is also really good for SEO, as they help prove your authority to search engine providers. Basically, it’s like something giving Google a heads-up that your content is pretty cool and should be checked out.

Another great way to optimise your blog is to make sure that it’s mobile-friendly. More and more we’re using our phones for everything, so to keep people on your blog and to prove to search engines that you’re keeping up with the times (among other things) is also a brilliant way to increase your reach.

Growing your blog through other websites and platforms

Another way to start growing your audience as a new blogger is by reaching out to other people in your niche and drumming up some attention. You can do this in lots of different ways.

For example, if you wanted to reach out to young adults, then getting in touch with an influencer agency is a great pathway to explore. Influencers often have hundreds of thousands of eager followers on social media, and they can use their platform to convince their audience to visit your blog. Might not be something for everyone, but it’s one way to get your blog out there.

Making the most of social media advertising by adding related hashtags to each of your posts can also be of benefit when attempting to get in touch with your target audience, as you can find users who have a specific interest in your chosen writing topic.

Using tools such as Pinterest to promote your content is another great way to get people coming up to back to your blog time and time. The lifespan of a Pinterest pin is crazy long, much longer than that of social media.

Guest posting is another way to share your blog with the world. By writing guest posts for other people’s blogs, you’re not only getting your name out there to a whole new audience; you’re getting those backlinks that, as mentioned before, are great for SEO.

Growing your audience as a new blogger can be daunting and can seem like a series of hurdles a lot of the time. But with a solid content creation plan for your blog and a good understanding of some of the ways you could be getting your blog out there, you’ll be building an audience for your blog in no time.

How are you growing your blog audience?

Disclaimer: This post was contributed to This Splendid Shambles by FatJoe. Learn more about This Splendid Shambles’ collaborations on the Policies page.