How I Would Turn One Weekend Trip Into at Least 8 Blog Posts

Last updated on 4 November 2026

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I shared this on Threads recently (below) about how I could turn a single weekend trip into at least 8 blog posts, and it POPPED OFF. Which tells me a few things:

People love easy, simple tips online
People want their blog posts and content ideas to go further

I think one of the traps we can fall into as bloggers is that one brilliant idea that we had is all it can be: one brilliant idea.

When really it can be so much more.

I remember when I lived about a 2-hour drive outside of London for a few years, and I had the chance to jump in the car with my dad one day and head into London. I managed to catch up with one of my blogging friends, and we did a bunch of tourist things.

From that one day (which was still only maybe 6 hours?), I had a list of over 25 blog post ideas. From one single day trip to London. In the past, I might have written ‘I went to London for the day and here’s what I did’ type of post, but I was experienced enough by then to know I could really pull out more blog posts from that one day.

And this is what I was sharing on Threads recently, just a slightly longer trip: A weekend trip to [insert place you’re visiting here]

How I would turn 1 blog post idea into multiple

Here’s how I would do it. And let’s call a ‘weekend away’ Saturday and Sunday. So two full days.

How to spend a weekend in [place]
Where to stay in [place]
My fave things to do in [place]
X must-see things in [place], and X you can miss
Places to eat in [place]
Day trips you can take from [place]
Things I’d do differently if I visited [place] again
Is [place] worth visiting?

And I could go on. If I knew what we did on this make-believe weekend away, then I could build it out even more, buuuuut for the purposes of this post, let’s keep it to eight blog post ideas.

But I hope you can see that’s it so much more than just ‘I went on a weekend away’.

These blog posts work well for a reason

And here’s why I think these blog posts work really well.

Each post answers a different question a reader is typing into Google, which is why they don’t overlap toooo much.

Weekend itinerary: “I’ve got two days, what do I do?”
Where to stay: “I’m booking, which area, which place is going to be best?”
Must-sees and skips: “Is it worth queuing for that? Or should I see something else?”
Where to eat: “I’m hungry and don’t want a tourist trap.”
Day trips: “I’ve seen the main bits; what else is nearby that I can easily get to?”
Is it worth visiting: “I haven’t decided to go yet.”

And then of course, some more personal posts.

Link them all up as a content cluster

One of the best things about this way of creating blog posts is that you’re creating a stunning little content cluster on [place]. And a content cluster is one of the best ways to really show that you know what you’re talking about in your niche. You’re building up credibility and authority in that one particular topic, in this case, the place that you went to for the weekend.

And if you’re a travel blogger or someone who writes about your region, then this is exactly what you want.

Every post links to the others, so a reader who lands on “Where to eat” can click through to “Where to stay” and keep going. If you start with your hefty, meaty blog post of your weekend itinerary, then it’s so natural for readers to be like, “Amazing, now I’ve got my plan; I’d love to know where else I could go that’s nearby” etc etc.

Here’s a quick-fire list of even more blog posts you could add to that content cluster:

How to get there and get around
What it costs
Best time to visit
What to pack
A rainy-day plan
Hidden gems
Solo, with kids, or on a budget (3 more posts!)
One day in [place] and 48 hours in [place] as separate posts if you think it’s different

How to take this format and tweak for other niches

Okay, so what about if you’re not in the travel niche or you’re never going to be sharing about the weekend trips you take?

Good news! You can create multiple blog posts out of basically any first idea you have. Here are a few more examples of how you could take one blog post idea and turn it into a list of ideas.

Book blogger: How I would turn one bookish event into multiple blog posts

I went to [book event] for the first time (impressions/reactions etc)
Everything you expect from [book event]
X bookish events in [city you live or city the book event was in, link the one you went to]
How to prepare for your first book conference (or ‘event’, ‘festival’, ‘signing’ etc)
X bookish things I’d buy again at [book event], and X I’d not bother with
Getting to [book event]: top tips from a local

Crafty blogger: How I would turn a 15-min fabric craft I made into multiple blog posts

I made [name of craft] and it only took me 15 mins
X 15-min crafts you can tackle this afternoon
Quick and easy craft ideas for gifts this Christmas (or birthdays etc)
X ideas to use up scraps of fabric
My favourite basic tools for fabric crafts
X hacks for the [project name] to try

Virtual Assistant blogging for her business: How I could turn a client case study into multiple blog posts

Original idea: She made $x after implementing this Instagram strategy

How social media can help your business bring in more clients
What social media platforms do you actually need for your biz?
X things I would share about your business on social media
X reasons to hand your social media over to a VA
These 3 women (clients) trusted me with their accounts. Here’s what happened

Some bonus tips

Capture the details while you’re present

This is more for travel bloggers or bloggers like our bookish girl who went to the event: try to capture the details of the place you’re visiting while you’re there. Whether that be on a note on your phone, copious photos that you can recall memories or details from, or voice notes to yourself.

The more details you can gather on the day, the easier it will be to write your blog posts later.

For me, when I was gallivanting around Europe, I mostly took a lot of photos and that helps me write blog posts later. But I also wrote a summary of our day each day, so that I had some of the bigger picture things.

Got writer’s block? This helps!

Someone on Threads said this helped with her writer’s block, and YES! Having a list of posts like that you can write about every single place you visit (if you’re in travel), is going to help you know exactly what to write and what to share every time you go somewhere new.

Choose your Meat Post first

Which sounds gross, I know, but if you pick your biggy blog post first (your meat), then you can write all the other, potentially smaller blog posts (the potatoes) later and link back to the big guy.

For our book event blogger, that might mean writing a post like “Everything I learnt Going to my First Ever Book Conference’ and then all the other blog posts will link back to that, and she can link up all the subsequent blog posts into that meaty one. A lovely bookish content cluster on book conferences!

Ignore the fact that AI can answer all these questions

This was something that came up in my Thread as a comment. And yes, you could search for any of these questions on Google or ChatGPT or wherever, and it’ll give you the answer of the top 5 hotels to stay at in [place].

But what it won’t tell people? How that hotel actually wasn’t great because your itinerary was nowhere near the hotel and you had to spend more money on public transport to get to where you wanted to go.

It won’t share your stories, your opinions, your perspective, your thoughts. And that’s how you stand out from AI.

Use this for more than just your blog posts

If you’re on socials, you can use this concept for your social media posts, too! Someone on Threads said she was excited because she could take my suggestions and use them for TikTok! How good is that!

Make a series on your socials about the thing you’re writing about. You don’t have to make these blog posts.

It’s amazing how one Thread can spark a blog post idea, too! 😉

Come hang on Threads with me for more blogging tips and thoughts, or, if you’d like help creating your own list of blog post ideas, no matter your niche, learn more about 1:1 blog coaching here.