How to do a Blog Audit on your Site and Why You’d Want to

Last updated on 27 December 2024

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Whether you’ve had your blog for years and years or you’re relatively new to blogging, there are many reasons why doing an audit check up on your site is beneficial. When we think about the word ‘audit’, we often think of financial audits, right? But what does an audit of your blog actually look like? In this post, we’re going to answer those questions and look at how to do a blog audit for your site.

What is a blog audit?

A blog audit is essentially a review of your blog. It’s an opportunity to dive into all the details such as pages, posts, links and other website elements to ensure that they’re functioning as they should. Keep reading for more!

Performing an audit on your blog is one of the best ways to ensure that all your posts are doing what you want them to be doing, and your pages are top-notch quality. But it’s a lot more than that. It allows you to see what things you might need to tweak in order to better reach people, but it also means you get to see what’s working really well.

By looking at both what needs tweaking, and what is working well, you’re able to understand your blog a little bit better and how readers and customers are interacting with it.

How to do a blog audit

Doing a blog audit on your website is actually a lot simpler than you might imagine. There are two ways you can audit your blog: by yourself or by getting an experienced blogger to do an audit of your site for you. Let’s take a look at both options.

How to run your own blog audit on your blog

One of the best ways you can run an audit on your own blog is by downloading a blog audit checklist.

By printing off (or having on a tablet) a checklist, you’re able to physically tick off the elements on your blog as you’ve checked them or fixed them. There are many types of checklists that you might need: blog elements and design, blog pages, blog posts, sidebars, footers … and more! But let’s dive into that a little more.

What is a blog audit checklist?

A blog audit checklist is a list of items you need to check on your blog. A checklist allows you to set some structure in place in order to step through the things you need to tweak on your blog. By going through a checklist and seeing all the changes you need to make, you’ll better your site.

And all the things we’ve talked about already are key for our blogs to function and function well. One of the easiest ways we can do a blogging audit is by having a step-by-step checklist to help us out. By moving through the steps, we’ll be able to see exactly the areas that we need to work on, and which areas are doing super well.

Book a done-for-you service

The other way you can perform a check of your site is by having an experienced blogger do an audit of your blog for you. This is perfect if you’re not quite sure what you should be looking out for or you’re not too fussed about learning how to do one yourself.

There’s a lot that goes into creating a great blog, whether you’re a book blogger, a finance blogger, or you’re a small business owner who has a blog component alongside your website. And it can get pretty full-on when you’re trying to put everything together yourself.

By booking a blog audit service you’re able to hand over your blog for a deep dive into pages, posts, links, sidebars, footers and more. Your auditor will give you a detailed rundown of all the things you’re doing really well on your site and a list of things that you need to change in order to grow your blog further.

💡 Sometimes I offer a blog audit service. To enquire, please contact me.

In conclusion

Performing an audit on your website is one of the most beneficial things you can do for your blog, especially if you’re stuck in a bit of a rut. Whether you do a DIY blog audit or you decide to book in for a done-for-you service, the end results will give you a far better picture of what’s working well and what you could work on.

Been wondering how to do a blog audit?

Feel free to DM me on Instagram or comment below if you’d like to chat more about your options!