Optimising Your Pinterest Pins For the Best Results

Last updated on 21 October 2025

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It’s all very well and good to create pretty Pins but if you’re not including good titles or descriptions with your Pins, then they’re not going to be discovered. We’re going to take a look at some of the most important things you can do so that you’re optimsing your Pinterest pins for the best results.

What are those results? Outbound clicks. They’re the main metric you want to be looking out for. Followers don’t matter on Pinterest, and saves don’t matter too much either. We want people to be clicking our Pins and heading away from Pinterst and landing on our blogs, webpages, social media accounts … wherever it is we’re sending them.

And there a bunch of things we can be doing to and for our Pins that are going to help with at outcome.

How to go about optimsing your Pinterest pins

Before I share some ways to optimise your pins, what does that actually mean?

Well I can tell ya it’s not just throwing in a few keywords at your graphic and calling it a day. ‘Optimising’ is all about giving Pinterest the right information so it knows exactly who to show your content to. Just like how we would optimise a blog post for search engines (SEO).

Pinterest isn’t a social media platform – it’s a visual search engine. Which means every Pin you create can be discovered by someone actively looking for what you share… but only if Pinterest understands what your Pin’s about.

That’s where optimisation comes in. You’re helping Pinterest connect the dots by:

• Using clear, keyword-rich titles and descriptions
• Creating eye-catching, relevant graphics
• Linking to the right place (no broken URLs!)
• Using all the fields Pinterest gives you

So when you’re “optimising your Pinterest pins,” you’re really making your content easier to find. And what’s what we want – we want people to find our Pins, and to click through to our blogs, websites, whereever.

So let’s get into some tips I have for optimising your Pinterest pins so that they’re in a postition to actually help you see results.

The graphic

This is the actual Pin itself, the graphic you’ve created (probably on Canva, becuase Canva is life … but there are also other options).

We’re not going to do into what makes a good Pin image here, but you can find more tips on that here in this blog post.

But just to give you a brief overview:

• Keep your graphic simple, with only or two fonts
  • Those fonts need to be easy to read so people don’t have to work too hard to know what it’s about
• Think about the images you’re using on your Pin, too
  • They need to be eye-catching
  • They need to be relevant
• Use keywords as your written title on your graphic too (Pinterest can ‘read’ the text on your image) – more on keywords below

Title

The title of your Pin is mega important. This is searchable, just like the text on your graphic, so you want to have some keywords in your title that people would be putting in the search bar to find your information.

Think about the keywords that people might be putting into the search bar, and make sure you add those words to your Pin’s title.

For example:

• Top Tips for Growing Your Blog
• 10 Ways to Get More Traffic to your Blog
• Blogging Tips: Grow your Blog Organically

Words such as ‘growing your blog’, ‘traffic’, ‘blogging tips’ and ‘grow your blog/grow your blog organically’ are going to be search terms people are typing in to find a particular set of articles.

By using keywords, you’re more likely to be found on Pinterest.

Description

Just like the Title, your description is searchable, which means you want to be thinking about those keywords we just talked about, and including them in your description.

Again, think about the sorts of things that people would be searching for for this particular Pin.

Give it a go yourself! Pop a keyword into the search bar and see what suggestions Pinterest brings up for you. Those are popular searches done by users, so you’ll discover what keywords are going to work with your topic. Use them in your descriptions.

You can also use Keyword tools to get a feel for what people are searching for on Google, too, as Pinterest will sometimes show up in search results.

Link

As Pinterest is a search engine, every Pin you put on Pinterest is going to need a link somewhere.

Make sure the link is working when you include it, and if you ever make any change (not recommended but sometimes it needs to happen), be sure to adjust them on Pinterest or add in a redirect; the last thing you want is for someone to discover your Pin, get super excited that you’re about to answer their questions, and then end up on a 404 Page Not Found.

Nobody wants that.

Make sure the links are working and they’re actually linked to the article/post/page/product/service that your Pin is talking about.

Alt Text

Pinterest also gives you the option in the native interface to add in alt text (alternative text). This is a short description of the pin, where you can add in a keyword, too.

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It may seem obvious to use keywords in these ways but the number of Pins I’ve seen over the years that are missing some of these key elements (and even some of my own from back in the day) is concerning!

The point of Pinterest is to discover and be discovered, right? So you want to make sure that all the wonderful information or products or services you’re providing can actually be found by users.

How are you optimising your Pinterest pins? What might you need to tweak with your next batch of pins?