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How Structure Helps Overwhelmed Bloggers get Back on Track

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Low opacity image of a woman sitting on a sofa, laptop on her knee, reaching for a mug to her left. 'How Structure Helps Overwhelmed Bloggers get Back on Track' written on top.

You were doing so well. Posts were going up, ideas were flowing, and for a little while there, blogging actually felt manageable. And then… life happened. A busy week turned into a busy month. The gap got longer. And now every time you think about getting back to it, there’s this low-level dread sitting on top of the whole thing.

Sound about right? πŸ™ˆ Beeeeeeen there! 🀚🏻

Falling off track with your blog doesn’t mean you’ve failed at it. It means you’re human, and you were probably running without enough support underneath you. The good news is that getting back on track is much simpler than your brain is currently making it feel.

It just takes a bit of structure.

Why overwhelm keeps bloggers stuck (even the ones who really want to show up)

When there’s no structure in place for a blogger, every single blog post requires you to start from scratch, every task you think you need to do (and the ones you actually need to do) gets pushed down the list with a ‘I’ll come back to you’ promise that is never fulfilled.

What’s the topic? Is it a good one? Who’s it actually for? What format should it take? Is it worth writing at all?

Do I really need to update this blog post? Does it make if those broken links stay broken for another week? I don’t need to plan my content that far out, surely? Pinterest pins can wait.Β 

That’s a lot of decisions before you’ve written a word or tweaked anything. A lot of lovely procrastination is happening. And when you’re already a bit behind, already feeling guilty about the gap, those decisions feel ten times heavier than they should.

Overwhelm doesn’t always mean you’ve got too much to do. It often means you’ve got no clear starting point. So your brain stalls, you close the laptop, and the gap gets a little bigger.

It’s sometimes not a motivation problem. It’s sometimes a structural problem. And that’s actually good news, because structure is something you can fix.

And I’m not talking about the structure of an individual blog post. You can check out this guide here if you’re looking for that. I’m talking about structure to your week, to your month.

What getting back on track actually looks like

Perhaps you’ve been blogging for a little while now, but over the last 6 months or so you’ve really fallen off your blogging wagon and not really posted much.

Or perhaps you’re brand new to blogging, and you’ve suddenly realised that it’s not just ‘writing a blog post and hitting publish’ – there’s a lot more to it than that.

Whatever it looks like for you, that overwhelm and that ‘so many things to do’ feeling can really trip you up and get you stuck.

So what does getting back on track actually look like? It might look like a couple of things:

  1. It might mean learning one thing and implementing it (perhaps one new thing a month)
  2. It might mean writing one blog post and being okay with that work
  3. It might mean scheduling time to plan out your next month or 3 of blog posts
  4. It might mean finding an accountability buddy or a group that you can ask for feedback from or ask questions to
  5. It might mean hiring someone to get you set up well

Getting back to blogging doesn’t have to mean a big, dramatic comeback post or a whole new content strategy (sometimes, yes!). It might just be that you need to strip it back a bit and add some structure to your blogging tasks.

Things like: knowing your next few post topics before you need them. Having a loose format you follow so the blank page isn’t actually blank. Blocking out even one hour a week that’s just for writing – not planning, not scrolling for inspiration, just writing.

Side angle shot of a desk in the sun, with laptop open and keyboard showing in foreground, open notebook with a pencil sitting open in the background, along with a desk calendar.

Structure alone isn’t always enough to keep you going

You can have a plan, a schedule, a colour-coded content calendar (which is something I LOVE, don’t get me wrong!)- and still not follow through. Because plans don’t hold you accountable. And when life gets busy again (it will), it’s very easy to quietly let yourself off the hook with zero consequences.

Accountability is often the piece that makes structure stick.

When someone else knows what you’re planning to do – and actually checks in on whether you did it – your follow-through rate goes up. Not because you’re scared of being told off (never!), but because your intentions feel more real when they exist outside your own head. At least they really do for me!

It’s why I had to announce to the world over on Threads that I’m starting a blogging podcast – coz otherwise it would just live in my head and in my drafts and never get done.

Members of The Blogging Room talk about this a lot. The accountability bit – the knowing that other people are showing up, that there’s a space to check in, that you’re not just blogging into the void on your own – is often what makes the difference between a blog that fizzles out and one that actually keeps going.

That sense of “we’re all doing this together” is harder to walk away from than a solo to-do list that just gets pushed to the side coz it’s all a bit much.

Inside The Blogging Room, one of the things we do every month now is a Pinterest Party. Which may seem like a ‘not blogging task’ but so many of us use Pinterest as a way to grow our blog traffic, so we actually need to create Pins, update descriptions, run audits, and make sure our Pinterest accounts are working for us.

So having a dedicated time each month to only work on Pinterest means that we’re staying accountable to one another, we can ask questions in the live call, get feedback or support, and strip back all those crazy overwhelming feelings and focus on just one task: Pinterest.

And that’s just one example of the things we get up to in this blogging membership!

And this kind of thing is exactly why I created The Blogging Room

The Blogging Room brings structure and accountability together in one place – so you’re not trying to figure out both on your own.

It’s a membership for women in business and blogging who want to show up consistently, get their content planned, those posts written, those Pins scheduled, that podcast episode recorded … and actually follow through – with a community around them that makes the whole thing feel a lot less lonely.

Whether you’ve been away from your blog for three weeks or three months or three years, you don’t need to have it all figured out before you join. You just need to show up – and we’ll help you sort the rest.

And hey psst… if The Blogging Room sounds like it might be what you’ve been missing, you can find out more and join us right here. We’d love to have you.

Promotional image for The Blogging Room, membership for women bloggers.

Anjali Kay is an Aotearoa New Zealand-based blogger and book lover sharing travel inspiration, bookish posts, the occasional creative project, and a lot of practical blogging tips here at This Splendid Shambles. Based in Auckland, she's been writing book reviews and travel posts, sharing creative projects and blogging tips since she started her first blog in 2009. When she's not working on her own blog, Anjali also offers blog coaching and support for bloggers who want real guidance from someone who's actually done the work, and is a few chapters ahead of them.