Where to Share your Blog Posts (and why)

Last updated on 26 November 2024

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Sometimes it can be tricky to know just where to share your blog posts.

When I first started seriously blogging (to be honest, it was probably only a few years ago; before then, posts were very sporadic and about nothing in particular), I made sure that I signed up to the social media platforms that I wasn’t yet a part of.

I already had a Facebook profile, for personal use, but I made a page for my blog, I jumped on the Twitter bandwagon, I started using Pinterest more for blog-related things as well as general Pining of awesome things. In using these various social media platforms, I’ve found that I’m able to interact more with my lovely followers (and not just from the blog), but also share blog content across the platforms, which has been very beneficial.

Here are the social media platforms I use, and how I integrate my blog into them.

Facebook

Let’s start with the big one.

Having a Facebook page for my blog is wonderful. While Facebook isn’t very good at showing everyone who Likes my page the posts I share, it is a great way to share daily blog posts, and also other bits and pieces I’ve found interesting. Facebook is an easy way in interact with followers, too, because most people these days have Facebook (sweeping generalisation, I know), and most people are on there even for a short period of time per day. If Facebook is doing what it’s supposed to, then hopefully they are seeing the posts you’re sharing.

If you’re struggling with engagement on Facebook, I hear ya! If you need some tips as to how best to use Facebook these days, check out this article on Hootsuite.

Twitter

Ah, Twitter. Twitter used to scare me, but after I actually signed up and started using it, it was ridiculous that I ever thought it was a scary beast. While I’m still working on using Twitter as a way to communicate and interact with the people who follow me, every post that is published on my blog is shared on Twitter, and more often than not, this means more people head on over to the blog to check out posts.

Can we just talk about #hashtags for a moment? You may love ‘em, you may hate ‘em, but boy do they work. Using hashtags is great if you want specific people to see specific posts. If I’m posting a book review, for example, I’m going to Tweet something like “I‘ve just read #booktitle by #author. Read a #bookreview on the #blog today! #book #review”. Or something similar. I hashtag the most important parts, but normally I won’t add extra hashtags to the end, unless there’s something specific and not only vaguely related. This has been really fantastic when it comes to book reviews; I’ve had authors retweet, favourite, and respond to my posts, which has been incredibly exciting. It’s the same for Instagram too…Speaking of which…

Instagram

I love Instagram. I bought an iPod touch just so I could have Instagram (only later than year did I upgrade my flip top to a smart phone). If your blog is a photo based blog, then Instagram is great for sharing pictures from your blog posts and directing people to your website. If you don’t like posting the same photo on Instagram as you have on the blog, you can do things like taking ‘behind the scenes’ shots of projects you’re doing, or blog posts you’re writing. It doesn’t have to be the final product. Instagram is also great if you’re updating it every day with day-to-day images (as it was designed for), as your followers see that you are actually a human being and not a robot.

Pinterest

Pinterest is an interesting one for blogging purposes. People go to Pinterest to save ideas for later, or to add ideas to boards from other websites. The potential for Pinterest and your blog is amazing. If you are one to post about DIY tutorials, or recipes, offering freebies, how-to posts etc, it’s especially great because that’s what people on Pinterest tend to re-pin for later. If you have posts that you think people would like to pin and save, make sure you’re creating images on your blog posts that are pinable. You can see this tutorial here as to how to create a Pin It button for the images you post.

Pictures that are portrait, or vertical (as opposed to landscape/horizontal) appear bigger on Pinterest, so take that into account when you’re creating your photos. Images will be pinned more, also, if the pictures are of good quality, easy to read the text on them, and light. I’ve been really working on that this year and I hope I’m getting better at it, but if you’re new to blogging, better to start out well, right?

Check out my post  How to Create a Portrait Pin from a Landscape Image.

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Those are the 4 main platforms that I will post blog content to. I also Share all blog posts to Google+, which is another great way to spread and share. Tumblr is another way, and when I use it (not as much as I should, perhaps), I treat it in a similar way to Instagram; posting an image from the post and tagging appropriately. Another way to share blog content is through StumbleUpon (now Mix), which is an incredibly fun site.

If you have avoided joining too many social media platforms, I recommend these ones to help grow your blog and to share your blog content. It made such a difference, and I was amazed, all those years ago, how it also affected my blogging. It really shows you what people like and what they don’t, and it improves your photo editing skills too.