5 Reasons I Use CoSchedule For Blogging

Last updated on 26 November 2024

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What is CoSchedule you ask? Well let me tell you.

CoSchedule is a marketing calendar service that allows you to easily schedule posts to your various social media accounts so you don’t have to do it every time you want to share something. I use CoSchedule for blogging here on This Splendid Shambles and I love it, even though I’m not in a marketing team or a part of a large digital team. It’s effortless, easy, and intuitive.

Here are 5 reasons that I use CoSchedule for blogging, and why you should think about using it for your blog too.

1. It’s easy to use

CoSchedule is easy, it’s simple, it’s intuitive. The last thing you need when it comes to online services is to be reading manuals for days on end trying to figure out how to use it. With a ‘drag and drop’ like system within the calendar, you can quickly and easily move your posts to a different date, which then takes all the future scheduled posts along with it. For example, if I had a post scheduled for today for Facebook, but I wanted to Tweet about it again in a week following the publication of the post, my scheduled Tweet would move to ‘a week after’ even if I changed the time of ‘today’s’ post to 3 days time.

CoSchedule also easily works with WordPress, allowing you to see the full calendar from your dashboard, as well as logging in on the CoSchedule website. Under every blog post, you’re drafting you’ll find a CoSchedule widget where you can schedule posts to your social media accounts before you hit publish. This makes CoSchedule for blogging super handy and convenient.

2. It’s customisable

Not only is it easy to use, but with a customisable viewing option, you can configure your calendar to suit your needs. For example, I have my calendar set up so I can see 6 weeks in advance. This suits my blogging schedule, as I usually only post 4 times a week. It gives me enough future time to see what’s coming up, without cluttering the screen.

You can also filter what you see, and you can label different types of posts. For example, I have my newsletter reminder posts coloured yellow so I can easily see when I’ve got those scheduled each month (or when I’ve forgotten to schedule them!).

I don’t know much about the ‘team’ settings, but I do know that if you have a team of writers/contributors/people who collectively make up your business/blog, you can assign tasks, have different users, even select different WordPress authors.

You can connect a lot of different social platforms, and each plan will have a different number available. I use CoSchedule for Facebook Page, Instagram, and Pinterest, but there are options to add Tumblr, Facebook group, Facebook profile, and LinkedIn.

3. It’s constantly improving

Too often do services create something that is great, and then leave it at that. CoSchedule always seems to be improving what they’ve created, making little changes here and there to better suit the needs of its users. They send a little pop-up notification when something has been changed, or to let you know that they’re working on something new. It’s great to be able to see the progress and know that the service isn’t going to stagnate. For example, one of the latest features is bulk uploading, which excites me to no end. Check out the post: Schedule Hundreds of Social Messages With Bulk Social Upload.

4. It’s reasonably priced

Like many online services, there are pricing options available CoSchedule. If you are a large company with a heap of users, you’re going to want a slightly different service to, say, me, a single writer for a single blog. For a Solo Standard* option, I pay $19 per month, and while I never thought that I would be spending monthly money for my blog, it has made a ginormous difference to sharing content and getting the word out there that This Splendid Shambles exists. I happily pay the $19 a month and enjoy so many of the fantastic features. While I love the idea of the ReQueue function, it’s not currently available for the Essential Plan, so alas, I can’t use it, but it looks a great feature.

*CoSchedule has since altered the plans slightly, so you won’t see ‘Solo Standard’ as an option anymore. I, however, am still using this plan. The most similar new plan is the Essential plans.

Here’s a quick rundown of the plan options (which come in ‘Essential’ and ‘Business’. There’s also an ‘Agency‘ option.):

5. It gathers analytics

It’s always an added bonus when a service provides you with statistics as to how your posts are going, without having to rely on a 3rd party such as Google Analytics. While I still have a GA account and I love it, it’s really great to be able to see a small number of stats within the CoSchedule platform. It shows you your top-ranking/shared posts, how each individual post did, and whether it was shared further.

A recent addition (see point 3) is in Social Media analytics. I can go to the analytics page and see a report for all my Social Media integrations. Then within each, it gives a rundown of things like Impressions, days that posts were seen the most on, the best time to post, etc. You can choose what analytics you look at – weekly, monthly, annually – and can even export the data.

Bonus 1: There’s a bucket load of useful tips and tricks online

With an up-to-date blog, there are always handy tips and tricks to discover on the CoSchedule website. From social media tips to marketing strategies, I’m always finding interesting and insightful posts on the blog. They also provide a Headline Analyzer which lets you know how well you’ve constructed your post headings and gives you suggestions on how to better it.

Bonus 2: The customer service is fantastic

I had a query which I put through to them online and they got back to me incredibly quickly, asking for more details so they could best determine what was happening and how they could fix it. They referred my query to the person in charge of that aspect of CoSchedule and boom. Fixed. So efficient.

A final note on CoSchedule for blogging

While these sorts of sites/services aren’t for everyone, I have never regretted my decision to sign up. I thought I was reaching a decent amount of people before I started using CoSchedule, but boy was I wrong. Here’s a quick look at the Page Views This Splendid Shambles was receiving, and the jump it took in the month I signed up (August 2016). See that big leap there? What a difference! Since then I’ve had ups and downs yes, but generally speaking it’s moved in an upward trajectory ever since.

I love CoSchedule for blogging, and I wouldn’t even dream about cancelling my subscription. Whether this is something that might benefit your blog/website/business, or not, I hope that’s it’s given you some sort of idea as to what CoScheudle can do, and what other similar services online might offer. You can sign up for a 14-day trial if you’re interested but don’t want to commit without giving it a go first.

Do you use CoSchedule for blogging? Another scheduling service? Let me know!

Original post: 2 May 2018 | Updated: 9 May 2018

Disclaimer: CoSchedule did not ask me to write this post. However, for writing a review, I did receive a 50% discount off my plan for the duration of 1 year. This has not swayed my opinion in any way. I’m simply raving about a product that I really enjoy, and think might be useful for you. If you sign up using my referral link, I get a further discount.