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Blogging Tips :: How to Know Who Your Blog Audience is (and what to write for them!)

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Woman sitting a table with her fingers poised over a laptop, coffee to her right. 'How to Figure Out Who Your Blog Audience is' written over the top.

There’s a difference between knowing what you want to write about and knowing what your blog audience is looking for.

What’s the point in writing blog posts if no one wants to read them? You might as well just have a paper journal for yourself. Having a blog means you’re in a position to encourage, inspire, educate, or entertain people. So, we want people to come to our blogs. And knowing our blog audience is going to help us cater to them.

But how do we do that, exactly? Here’s how I reckon we can figure it out.

How to figure out and understand your blog audience

1. Start by defining your niche

Knowing your niche inside and out is really going to help. And knowing it really well. If your niche is “eco-friendly lifestyle,” you should know what the latest products and practices are so that you keep your blog audience up to date and offer up some goodies for them.

If you’re in the vegan cooking niche, then understanding things like dietary requirements, ingredients, and recipes … that’s all going to be beneficial to your audience.

Once you’ve really defined your niche and you can talk about it a lot and are confident in doing so, then that’s really going to help you figure out who your audience is, based on that niche.

2. Who is your audience?

Write down who you think your audience is, based on your niche. For example, in our ecofriendly lifestyle blog, you might have parents and caregivers looking to make their home a little more friendly. They’re after tips and tricks, and resources and products to help them do that.

In one sentence, your blog audience might be ‘environmentally conscious parents looking for sustainable products and practices for raising their children’.

3. Brainstorm what they might need

Consider the kinds of things your audience would be interested in or need a helping hand with. Going back to our eco-friendly lifestyle example, they might be interested in DIY natural cleaning products, organic baby food recipes, and sustainable toy recommendations.

They might struggle to find sustainable products that they can afford or want to start making their own things. They might need the tools to have conversations around sustainability with their families.

All these sorts of things are what our ideal audience – in this example – might be looking for, and you can probably think up a lot more.

4. Chat with your audience online

If you know people in your niche, check out what they talk about online. You might find them on social media, or through places like Pinterest, or comments on your blog. Chatting to people who are actually going to be reading your blog (hopefully) is a surefire way to get ideas for your blog posts, and start to understand your audience a bit better.

Here are some places you could find them: 

  • Facebook groups
  • Instagram hashtags
  • Twitter
  • Threads
  • Forums like Reddit or Quora
  • LinkedIn
  • Other bloggers

5. Now do some research

No you know your niche, what your blog audience might be looking for, how to find them online and here you might connect with them … now we want to do some research with those ideas. Whether that be looking at other articles that people have written, doing keyword research, or looking at the “People Also Ask” section on Google, doing some research and solidifying of those ideas is going to be what helps you actually write the thing.

There are lots of tools to help you do keyword research. Here are a few:

  • Ubersuggest
  • Ahrefs
  • BuzzSumo
  • Moz
  • Keysearch
  • SEMush

Once you’ve got your blog posts up there, you can use analytics tools like Google Search Console and Google Analytics to see where your traffic is coming from.

💡 If you’re not getting any traffic after a few months, reassess and do a bit of an audit.


When you’ve got more of an idea as to who your blogging audience is and what they want to discover or read, you can write content that caters to them. And then, with some SEO, good formatting of blog posts, and a little promotion, hopefully, you’ll start to see those people come into your blog more and more.

How did you/do you connect with or figure out your blog audience? Let me know!