Is Blogging Coming Back? Taking a look at the Situation in 2026

Last updated on 16 January 2026

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I don’t know about you, but throughout 2024 and into 2025, I kept seeing things like ‘blogging is making a comeback’ and ‘blogging is coming back’. And I myself have tried to emphasise this too, but from a perspective of: it never left.

Blogging has been around for a long time, and despite the fact that it’s changed a lot over the years, it’s never actually ‘left’. It never went anywhere. It was never dead.

The difference this year in 2025 is that people are starting to go back to it as writers of the older style of blog. When I started my first blog in 2009, not only did I not really know what I was doing, but my blog posts were a lot of diary-entry-styled posts, where I sort of just shared whatever and whenever. There was zero strategy (and even if there was, I couldn’t tell you what I was being strategic about or for), there were no call-to-actions, there was minimal that people could actually take away from the post itself, and it was pretty shocking all round.

I’m not saying that the diary-entry-style posts were bad, per se, but they left much to be desired. If I were writing that type of blog post these days, I would think about a lot more than just sharing what I wanted to share.

The ‘old’ style of blog posts

Back when I was starting in the blogging world, there were a lot of blogs suddenly coming onto the ‘market’. And most of them were personal blogs. They were people wanting to share about their days, their weeks, their lives at Uni, and their holidays. And I was very similar. I wrote about the things I got up to with my friends at Uni and the things that we did, with very little regard to the people reading the blog (of whom were few and far between).

Other blogs were doing a lot better, of course, but many of them, from my recollection, were lifestyle blogs, and I followed quite a few of them. Those blogs that started back then are still doing really well, even though their niches are broader than perhaps would be recommended these days.

When I moved to the UK, and I scrapped that original blog and started what would become This Splendid Shambles. While my blog content was quite similar, still, I was still focussing on writing for my friends back home in New Zealand. I talked about the things that I was doing in England, the places I was visiting, and, eventually, I wrote my very first book review.

From there, there were a few years of meh blog posts. Until I came home to New Zealand I started to realise that this blog that I had started had so much more potential than I was allowing it to have.

And so I changed up some things.

The move to a more ‘SEO Friendly’ blog

When I realised things needed to change, I learnt about SEO, or Search Engine Optimisation. And this was really the start of amazing things for me. The landscape of SEO has changed quite a bit since then, too, but the key thing is still the key thing: we need to use words in our blog posts that people are using to search for the content we offer.

Note: SEO isn’t the only thing that we need to be aware of when it comes to blogging. But it is important to at least know the basics when it comes to writing blog posts.

And here’s where it starts to show that blogging is not dead: you enter search words into Google probably every day. At the time I’m originally writing this is about 10:24am and I’ve already searched for about 6 things on Google.

Where do you go after you put your keywords into Google? A blog post.

Chances are you’re landing on a blog post, even if you don’t realise it.

That recipe you discovered for dinner this week? Blog post.

Those travel tips you gleaned for your upcoming trip to Melbourne? Blog post.

Those blogging articles that help you grow your blog? Blog post.

You get the gist. Most of the content that we consume, or at lot of it at any rate, that’s not on social media and flicking past our eyes at a rate of knots, are actually blog posts. Which then leads us to …

Blogging is not dead. And it never was.

But why is it ‘making a comeback’ then? I have some ideas and theories.

1. Social media just ain’t what it used to be
2. People are craving connection
3. Short and sweet just ain’t cutting it
4. The longevity is real
5. Easier to monetise

Let’s unpack, shall we?

How is blogging coming back? And why?

Social media just ain’t what it used to be

It just isn’t. Gone are the days when we could share a photo of anything it got like, 100 likes, we were connecting with other like-minded people, and it was relatively easy (or at least easier) to grow your account.

Now it’s not all about those likes, we know this. But when people are engaging with our content in those ways, then Instagram, for example, knows it’s good stuff … and it’ll make sure it’s shown to more people … which means we can connect with more people, more people can be directed to our blogs or our businesses, and you can make a bigger impact.

These days it’s harder to grow. It’s harder to get people to stick around. Not only that but our feeds are bombarded with ads and sponsored posts, making it super difficult as a user to even see the content we want to see from the people that we follow. I was on Facebook recently and scrolling for a bit and not a single post for a solid few minutes was from a friend.

And if I’m not seeing things from the people I want to be seeing them from, then I can hazard a pretty strong guess that the people who want to see my things, aren’t seeing them.

So what’s this got to do with blogging? 

Well, I can see people getting frustrated with social media – in various ways. They’re not seeing what they want to be seeing – or they’re seeing too much of what they want to be seeing, in terms of ads that are catered to them – and they’re not connecting with those people who they used to anymore. They’re not using it to grow their community or reach new people because it’s so much harder to do so.

Of course, there are exceptions, and if you’re managing to grow your community online and bringing in people who want to be there, who are sticking around and engaging with your content – fantastic! Keep doing what you’re doing.

But if you’re anything like me and you’re noticing the changes, then chances are you might be looking to other places to find what you’re looking for or to be entertained educated or inspired.

The other big thing noticing more is that people understand that they don’t own their social media followers and that if Zuckerberg wants to pull anything from Meta (or the whole thing!) then there go years of work. You know what what you do own?

Your blog. And your email list.

If your hosting company or your email platform company decides to pull the plug, you can take your blog with you, you can take your email subscribers with you, and you won’t have lost years and years of hard work.

People are craving connection

You may have picked up on this already in what we’ve looked at so far, but people are craving connection. And if you’re not getting that on social media anymore, then people are looking more and more at blogs.

Whether you love following a mom blog that shares the things she’s discovering for her kids, or you want to connect with business-minded people or people who travel in their van, or you’re a uni student who wants to follow along with other uni students’ lives, or you have an obsession with house plants (don’t we all?) and need to know how to look after your monstera… there is a blog out there for you to love, to follow, to engage with, to connect with the writer of.

Heck, you’re here reading this post! 👋🏻 And I would love to get to know you more! Drop a comment below and introduce yourself! Stick around, have a binge of my posts or send me an email and say hey!

Connecting with people online isn’t just limited to social media.

Here are some quick-fire ways you can connect with bloggers:

• Comment on their blog posts – especially if you resonate with them or if you find them helpful!
• Join their email lists – and lots of times you get some great knowledge from them, too
• Listen to their podcasts – if they’ve got them!
• Attend events – some bloggers will host events or get-togethers. This is a great way to step out of your comfort zone but also connect offline
• Join groups – if they have groups (whether that be on social media (oh the irony) or not) for their readers, this is a great way to connect!

If people can’t find connection and community on social media anymore, then that’s a great reason to check out some more blogs. And I think people, in general, are.

Short and sweet just ain’t cutting it

While we still love short-form content like videos (Reels and TikToks for example), or easy bite-size content pieces, it’s very easy not to get the whole picture. We’re only taking in or offering little snippets, and while that is super helpful a lot of the time, sometimes we need the longer content piece.

We need the 20-minute YouTube video or the takes-10-mins-to-read blog post.

And note that those times are still not long. But they’re longer than the 7 – 12 seconds we might get on Social Media.

When we need a tutorial, we’re more likely to seek out a written post that has step-by-step instructions, or we’re going to watch a full-length YouTube video (which can then be turned into a blog post, YouTubers!).

Blogging is coming back because perhaps short and sweet just ain’t cutting it anymore.

What do you think?

The longevity is real

Speaking of short and sweet – the lifespan of things like Instagram posts (Reels, Carousels, Single posts  – anything!) so so short. I’m talking hours, potentially days. Yes, a Reel or a TikTok video can pop off weeks later, and that’s great, but will it still be popping off in a year? Unlikely.

When it comes to blogging, the lifespan of a blog post is immense compared to that of social media.

I’ve been blogging since 2009, and this blog you’re currently on has been going since 2010. I still have blog posts that are bringing in traffic from literally years ago. Perhaps not all the way back from 2009 (although if I went back and updated them, I’d love to see what would happen!), but since 2015 at least.

That’s incredible longevity. And as bloggers and writers and creators, then blogging is already so much more worth our time. Imagine people coming to your blog posts year after year, bringing in that traffic, that community, that connection, and potential money.

Easier to monetise

Which leads us to monetisation. While it can take a while and patience is key, you can monetize your blog rather easily. And I’m talking in terms of all the options of monetisation. You still need to have that patience, still need to work on it, still need to bring in that traffic and those people.

But here are 7 ways you can monetise your blog:

1. Coaching
2. Affiliate Marketing
3. Sell an online course
4. Paid webinar
5. Digital and/or physical products
6. Ads
7. Sponsorship & Guest Posting

Want a more in-depth look at these? Check out this post from guest poster Kim: 7 Proven Ways to Monetize a Blog

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So is blogging coming back?

Yes and no. Yes because people are waking up to it a bit more these days, whether that be from a writer’s perspective or as readers. And no, because it never really left in the first place.

We’ve been blogging since we’ve been able to. Or since that friend told us we should start a blog (my story!). Blogging is not dead, it never has been. But somehow it’s been given a little boost in life recently, and I’m excited to see where it goes.

I’d love to hear from you: What do you think about this topic? Are you excited about where blogging is headed? Have you got a blog yourself? Find yourself reading blog posts more these days? Drop a comment below!