Planning Content with Consistency in Mind

Last updated on 4 September 2024

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Consistency is a word used frequently in the online space, especially when it comes to blogging and social media. It is often misunderstood to mean frequency alone, when, in fact, consistency should also include sharing a similar message across multiple platforms. This can sound like a daunting task, but with the right organizational tools in place, the task might end up being easier than trying to plan for each platform individually.

I gained clarity on this process when I started training for my first marathon, the LA Marathon in March 2025. I have learned as I’m training for my marathon that there is much more planning that needs to be done than I had initially thought.

I need to plan out my running schedule, mobility work, nutrition and hydration, alongside everything else I need to plan in my work and personal life. Learning to combine these things together rather than trying to plan everything individually has saved me a lot of time and energy.

I quickly learned that this is applicable to my content planning for my business.

How to go about planning content with consistency

Here’s how you can set yourself up for consistent messaging across all of the platforms you use: plan your high-level ideas in a spreadsheet.

This simple but effective setup will allow you to save time and energy, especially if you plan to repurpose your content from one platform to another.

Here’s how it works

Create a spreadsheet in Google Sheets or Excel
Use the first column as a “notes” column, and the second column as the “date” column
The next columns are going to be for each platform that you will be using
Fill out the “date” column for the days that you will be posting each week
At the beginning of each week, add a “theme” row by merging the cells horizontally

Check out this example for the format:

In the example image, you will see areas highlighted in blue. These highlighted squares let me know that I need to plan that kind of content for that day.

In the example, there would be Instagram content on Mondays, Wednesdays and Fridays, Blogs on Wednesdays and Newsletters on Mondays. The “notes” column is the perfect spot to note holidays you want to mention, sale start and end dates, or any other significant date.

By using this format, you can easily set a “theme” for each week and then make each piece of content related to that theme. You can also have these themes overlap from week to week so that, if you have a launch coming up, all of your content over a few weeks can be related to the themes your offer covers.

Even if a task management system is a part of your content planning practice already, you can use this spreadsheet format to guide your planning and ensure consistency across all of your content. I would recommend starting with this spreadsheet and then pulling each piece of content into your task management system that you are already using.

Hope that helps! If you have any questions about what planning content for consistency might work for you, drop them in the comments or introduce yourself over on Instagram!

Britt from Britt Does Social

Britt Pergl has been working in the social media space since 2017 and started her business in 2022 to help business owners reach their social media goals. She offers done-for-you social media management as well as a program, Content & Community, to learn to run your own business Instagram like a pro.

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