6 Blogging Mindset Shifts You Need to Make

Last updated on 30 June 2025

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Ah mindset. If you spend any time online (and you do) then you’ll know that this is a hot topic of discussion around the world. But you know what? It’s a hot topic because it’s so important.

If your mindset is in a bad place, you’re not going to achieve much, do much, grow much. Full stop. It’s just what it is. And the same can be said for blogging. If you have a bad blogging mindset, especially when you’re starting out, then you’re going to run into walls. Ouch. You gotta undo, you gotta shift those mindsets into ones that are actually going to help you.

What is mindset?

Mindset | noun: // a person’s way of thinking and their opinions. – Cambridge Dictionary

You have a mindset around certain things. Or perhaps every thing. You have beliefs and opinions that are yours, which have been shaped by your experiences, your understandings, your education.

And while on the most part, your mindset towards certain things is hopefully positive, there’s a high chance that those negative beliefs slip
into your brain and lodge themselves in there like a spider or an unwanted house guest.

When you do something different, like start a new job, or learn a new hobby, start a blog, you’re going to have a certain mindset right from the get-go. And that’s okay! That’s totally normal!

But some of those mindsets that you hold are going to need to shift, often before you even start.

6 Blogging Mindset Shifts You Need to Make

Whether you’re starting out or you’ve been in this blogging world for a while now, there are mindset shifts that you’re going to have to take in order to gain control of your blog and how you relate to it.

Blog as a business
It’s hard work
You’ll never stop learning
Do one thing at a time
Change doesn’t happen overnight
Asking for help is so important

Blog as a business

I didn’t start earning money from my blog until many, many years into my blogging journey. Like, years.

It started off very much as a hobby, as a way for me to share my story and the stories around me, and my love for photography and being
creative. In many ways, it still is that, but back then, I had no real idea that I could be setting it up to earn in the future.

Even if you’re like I was, and you’re blogging for a hobby because you love writing, or sharing photographs, or updating your friends and family around the world about what you’re getting up to … even then, if you think about your blog as a business, you’ll start to set it up for the future, should you ever want to monetise your blog.

I’m not saying sign up to be a business with your Government or only start posting about things that are going to be profitable later … what I’m saying is that if you think of your blog as a business from day one (or right now), then you’ll be able to put up some boundaries for yourself, set goals and be disciplined with your time more than if it were ‘just a hobby’.

It’s hard work

Having a blog isn’t easy, and you need to make that mindset change if that’s what you think at the moment.

The nights I’ve spent quickly putting together a post that then flopped, the reach and blog stats that have dropped considerably because I didn’t post for a while … these sorts of things happen, they do. But they happen because we’re not ready to put in the work.

When I first started I was posting sporadically, I didn’t think it was hard, I shared whatever I wanted, I had no plan, and no way forward.
It was a breeze. Easy as!

Out of that ‘easy as’ attitude came … nothing. Were you expecting anything else?

I didn’t realise that actually, I had to do some real work in order for my blog to be successful. And so I did. I started setting aside time to plan my months, I learnt about things like SEO and how I could be improving my blog as I went.

It wasn’t easy when I started actually putting in the effort. But it sure has paid off.

You’ll never stop learning

The internet is ever-changing. And we must adapt when we need to.

Now I’m not saying jump on every trend, I’m not saying get every social media, and I’m definitely not saying that you have to keep up with every small movement that Silicon Valley is making. (What are they even up to over there?!)

Far from it. What I’m saying is that you will never stop learning when you have a blog.

Here’s a quick list of some of the things I’ve learnt over the years:

What CSS and HTML are and how to use them
The importance of keywords and SEO
How to use Facebook ads and the Facebook Pixel
Images sizes and what’s best for online content
How to write captivating headlines
The best ways to structure a blog post
How to repurpose content like a PRO

And that’s just scratching the surface.

That list may look overwhelming, or you may be thinking ‘Anjali, I know all that. I’m good to go!’ and that’s fantastic!

If your mindset is such that you know you will be learning something new frequently, then you’ll be more prepared to actually do the learning.

If you think you’ve got all the knowledge, when you do have to learn something new, it’s going to be a lot harder to get your head around because your head wasn’t in the right space to begin with.

Do one thing at a time

Did you ever watch that mini-series, Dinotopia? (I believe it’s a book series, too.) This is relevant, I promise.

The series told the story of these two young men who were out flying in a small plane with their father. There’s this huge storm and the plane
crashes into the ocean. The two boys manage to get to shore, but their father is lost to the waves.

The shore they end up on though isn’t what they were expecting and they discover a whole new world where dinosaurs still roam. I am getting to the point, I promise.

When they’re there, the boys meet the people and learn about their cultures and different ways of co-living with the dinosaurs. There’s a set of
mantras, almost, or codes that are upheld by the community.

Things like

One raindrop raises the sea
Give more, take less
Eat to live, don’t live to eat
Do one thing at a time

And ding ding ding! Finally, there’s the connection.

While it’s not every day I take advice from fictional dinosaur-sharing communities, it is one of the quotes that has always stuck in my mind.

Do one thing at a time.

You don’t have to learn it all and be successful in all things. If you try and do this, you’ll quickly become overwhelmed, overworked, overtired and over your blog. And we don’t want that.

Going about this blogging journey with the mindset that you need to focus on one thing at a time is going to completely change the way you do things and the relationship you have with your content.

Focus on one or two social media platforms, set yourself a goal for each month for something that you’re going to focus on (building relationships, writing 2 blog posts a week, planning your content), and know that once you’ve got that one thing nailed down and it’s working that way you want to be working, you can move on to the next thing.

Change doesn’t happen overnight

This is probably the biggest mindset shift you’re going to have to make. I’ve said this before, but blogging is a marathon, not a sprint.

And I know that that’s a phrase used a lot, but it’s used for a reason! It’s such a good metaphor for how so many online endeavours really are. The sooner you get that into your head, the better.

Do not expect your content to be world-changing every single time you publish something. You’re going to have flop posts, especially if you’re just starting out, but over time your writing and your content will get better and you’ll start to see more of the results that you were working towards.

Asking for help is so important

It takes a village … Look at us with all the metaphors! Just like raising a child, it takes a village to create great content and the blog you’re really proud of.

Yes, you could do it ‘all by yourself’, but actually? You’re not doing it alone, despite the fact that you think you are.

All those websites you’re going to so you can learn what CSS and HTML are? Someone wrote that, and they wrote that for you.
Those images you’re using from Unsplash? A talented photographer took that for you and has given it to you to use as you wish.
That person you follow on Instagram sharing their own blogging journey? They’re a few chapters ahead of you and are there helping.

See? Even when we think we’re doing things alone, we’re not really. So why not actually seek out the help you need?

I’m actually preaching to the choir at the moment because you’ve already started! You’re reading this blog post, you’re hanging out on my blog and hopefully getting some good tips! Three cheers and a bottle of champagne! 🥂

You recognise that actually, you’re struggling with your content and you need to learn from someone who has a) been where you have been and gets it, and b) has a bunch of experience with blogging, who can teach you.

There is no shame in asking for help. There is no shame in asking for help. There is no shame in asking for help.

Shifting your mind and really *getting* that as a blogger is going to make the biggest of differences to how you approach your blog, your content, your social media, your relationships with others on similar journeys to you. Ask for help.

💡 If you’re looking for personalised blog coaching, someone to help you each and every step of the way? I offer 1:1 blog coaching and I would love to chat! Or check out The Blogging Room and join a group of women excited about their own blogging journeys.

So there you have it. Six key shifts that can completely transform your blogging mindset, if you let them. Because blogging isn’t just about creating content or tweaking your site layout. It’s about how you think about your blog, your goals, and your journey.

Your blogging mindset is what’s going to carry you through the tough days, the slow growth, the trial and error. When you start thinking like a business owner, lean into the hard work, stay curious, take things one step at a time, trust the process, and (this one’s big) ask for help? That’s when real momentum happens.

These shifts might not click overnight. That’s okay. The good news? You’re already doing the work, just by being here and being open to change. Your blogging mindset matters more than you think. So nurture it. Stretch it. Challenge it.

Because your blog? It’s got big things ahead. And so do you.