How To Create Evergreen Content (When You've Said Everything!)

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When you start a blog that has a particular niche, you’re going to be talking about that topic a lot. Like a lot a lot. So when it comes to writing evergreen content, you’re going to get to that stage where you feel like you’ve already said everything there is to say about your topic.

I’ve had my blog since 2010, and it’s a little bit easier for me, as I write about multiple things. Books, travel, blogging tips, some creative projects. But if I were starting a blog from scratch, I would definitely just pick one of those topics to run with. I might not niche down aaall the way (to something like ‘travel for solo parents’), but I would definitely just pick ‘travel’ and run with it.

Why? Because while I don’t think you need to be super super niche to have a successful blog, I don’t think it’s easier to grow these days if you’re just in one niche topic.

But if you are one of those people who has a blog that’s focusing on one thing … you need to write a lot about that one topic.

Which can get a bit tiring after a few years, and you start to run into ‘what to write … I’ve said it all’ issues.

But let’s back it up for a moment.

What is evergreen content?

Evergreen content is content that isn’t seasonal, to put it shortly. It’s basically blog posts and content that will do well any time of the year.

Why is it important for blogs?

We want traffic to our blogs. And we want traffic to our blogs at more times throughout the year than just Christmas. Or Valentines. Or St Paddy’s. Which means we really need to be putting out evergreen content.

And there lies the tricky part if you’re writing about the same thing all the time.

How do you write a new evergreen blog post when you feel like you’ve literally covered it all and now you’re just repeating yourself?

A few reminders

Before we dive into some things to think about when it comes to writing more evergreen content, just remember that:

You haven’t run out of ideas. You just need to reframe the ones you have
Most readers haven’t read all your blog posts
Repetition is often a good thing
Your experience and your story are always changing and evolving, and you can use that in your content.

How to create evergreen content when you think you’ve said it all

Most of the time, you don’t actually need brand new ideas (although they’re always a good thing, too!). You just need to come at your current ideas from a new angle. So that’s what we’re going to look at. How to create evergreen content within the confines of your niche.

1. Zoom in on one tiny piece of the bigger topic

Instead of covering the whole process or topic again, pick one step and go a bit deeper. You probably have some blog posts that are really detailed and cover a lot of parts or steps. See if you can create blog posts out of those parts, and link them back to this bigger post.

Example 1: “How to choose a keyword” instead of “How to do SEO.”

Example 2: “Styling a summer bouquet” instead of “How to style a bouquet of flowers”

Example 3: “The best pastels for beginners” instead of “The best art mediums for beginners”

2. Flip the angle and talk about the mistakes

People LOVE mistakes posts because they feel seen. The mistakes you’ve made in your topic or niche are ones that hundreds of others probably have too. And when you look at your topic from this angle, you’re going to get those people totally relating to you.

Example 1: “I thought I knew what I was getting when I bought my first iPad”

Example 2: “Paint mistakes I made when painting the nursery for the first time”

Example 3: “3 things I stopped doing that finally grew my blog traffic”

3. Turn a personal story into a teachable moment

Something went wrong? Something went surprisingly right? Tell the story, then pull out the lesson. While you’ve possibly talked a lot about your story when you’ve been creating your evergreen posts, if there’s something really specific that you would write about, this would be a good twist.

Example 1: “I booked a manual rental car when I only drive automatic”

Example 2: “Missing my flight 3 times in a row taught me this”

Example 3: “How I fudged my crochet and still made a jumper”

4. Ask yourself, ‘Would a beginner get stuck here?’

This instantly reveals micro-topics you’ve forgotten are confusing. Beginners ask questions you no longer think about, so look at your past blog posts and see if there are any gaps where a beginner might pause and question. If there is, turn that step or comment into a blog post.

Example 1: “How to actually pick a blogging platform”

Example 2: “Scheduling a Pin in Pinterest, step by step”

Example 3: “Picking colours that actually go together”

5. Ask “What changed?”

What’s different now compared to 1, 2, or 5 years ago? Tools, trends, your own process… is there something that you can comment on there that would make for a great evergreen post?

Example 1: “3 things I did when I first started watercolouring that I no longer do”

Example 2: “There’s a new gadget on the market, but how does it hold up to the 2023 model?”

Example 3: “How is the 2026 line of linen fabric different to the 2025 line?”

6. Turn FAQs into content

FAQs are great to have on your website about your business or about the thing that you’re writing about. But more often than not, all those questions you’ve answered in short, snappy paragraphs and be extended into full-blown evergreen blog posts.

7. Compare things in your niche

There is SO much potential here for a ton of blog posts. People love to know why they should try something over another. Whether it’s an experience, a tool, a product, a course, a style … knowing the differences between things can really help us make a decision on what’s right forus.

And the same can be said for so many things in your niche, I’m sure of it. Here are a bunch of examples to get your brain ticking:

Your method of something vs what might be considered the norm, or mainstream
Two tools that you use and why (eg fan brush vs thicker brush)
Or two pieces of software (eg Airtable and Notion)
Or two products (eg t-shirts from two brands)
Compare time periods it relevant (eg 90s and today)
Adaptations of the same story

Remember to compare things that are similar. For example, you would compare a laptop with a phone as they’re used for different things. But you might compare an iPad with a Samsung tablet. They’re both the same form of thing, they’re both a tablet … they’re comparable.

You could then create evergreen content for each of the things you’re comparing, as a bonus, if you haven’t already.

8. Reframe the topic with emotion or feeling instead of information

Think about the fear, frustration, or doubt behind the topic you’re talking about. Or even the place of joy or hilarity. See if you can take the same information that you’ve already talked about, but look at it from a different emotional space that people might be coming at the topic to.

Example 1: “How to stay consistent” change to “How to blog when you’re overwhelmed and tired”

Example 2: “Beginner ProCreate brushes” changes to “ProCreate brushes to save if you’re overwhelmed by choice”

Example 3: “Planning your travel budget” changes to “Tips for budgeting your holiday as an anxious traveller”

You’re speaking to different people each time, even if the content you’re sharing is similar to that of the more overarching post. In that last example, you’re really focusing on the anxious traveller, rather than literally anyone who travels and wants to budget their trip better.

9. Pull from your own behind-the-scenes

Perhaps you’ve talked about something in every which way you can think of, but you haven’t actually shared how you do something. This is a great way to build that trust with your readers, make them see that you’re human, too, and that you have a process or a template, or a shortcut that might actually help them, too.

Example 1: Instead of talking about how to do various exercises on a Pilates Reformer, you could try a post about “I did [this exercise] for 30 days and here’s what happened”

Example 2: “Advice I’ve given others that I don’t follow myself (and why)”

Example 3: “How I use [the product you created] in my own home”

These feel fresh in among your other blog posts because they’re uniquely yours.

10. Tweak the outcome you’re focusing on

This might not work for all niches, but if you’ve been writing blog posts to help people achieve something, see if you can switch up the outcome. This might look different for everyone, but here are a few examples:

Doing something faster
With less stress
More efficiently
More sustainably
Alongside other things

The core idea is still there, but the reason you’re doing something might change a little.

For example, say you have a dog blog (naw), and you share tips for owning and training dogs. Perhaps you have a blog post about the importance of taking your dog for a walk every day.

What if you switched it up and wrote another blog post that was more along the lines of “how to ensure your dog gets walked when you work full-time”? There, we’re looking into the efficiency and sustainability of owning a dog even when you work full-time.

Or another example, perhaps you’ve written about budgeting monthly.

The original outcome is about creating a budget, but perhaps you wrote a blog post that was more along the lines of ‘How to budget when your income changes month to month’. Now you’ve tweaked the outcome to budgeting on a fluctuating income … even if the core idea is still the same, you’ve given it a different outcome, and a slightly different goal.

Bonus: Other quick-fire ways to create evergreen content for your blog

Beginner-friendly version of a blog post (or intermediate or advanced!)
Deeper dive into a specific topic
A new story that has happened recently
Perhaps you’ve heard of a new take on something
Resources lists in your niche

It can be tricky to create evergreen content when you feel like you’ve literally said everything there is to say about a topic … but I hope these examples have given you a little nudge into new blog post ideas. Or at least opened your mind a little more to how you could approach your topics.

Even if it’s a little mindset shift for you, that just by looking at your topic or niche from a slightly different angle, there are lots of blog posts that you could still be writing throughout the year to keep your blog up to.

I’d love to hear from you! Have you tried to create evergreen content and got stuck because you feel like you’ve run out of ideas? How did you deal with it? What did you end up writing about?