How To Find Your Blogging Voice (And Why It's Important!)

Last updated on 26 November 2024

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My blog isn’t going to sound the same as your blog. And your blog isn’t going to sound the same as Jane’s blog over there. Even if we’re in the same niche and write about the same sorts of stuff. And that’s an important distinction when it comes to writing your blog posts, and learning how to find your blogging voice.

My friend often says to me (this is relevant, promise): “You turn into such a different person when you speak to them!”

She’ll say that after she witnesses me talking to what I would call ‘proper adults’ – you know, those adults who seem so much more like adults than I am (she says sitting at 31 now).

The reason she thinks I ‘turn into a different person is that I’m polite. 🤨 And it’s not that I’m NOT polite when I’m talking to my peers, but I’m not going to talk to people I don’t know very well as I talk to my friends.

I’m not going to be chummy with them. I’m not going to say things that I might say to my friends or spill personal jokes left, right and centre.

So, yes, I might communicate in a way that seems more polite or ‘unlike myself’ … but here’s the thing: it’s not that I turn into a different person. It’s that a different PART of my person comes out at that moment.

What part of you comes out in your blog? In your content?

What is your blogging voice like?

Is it the bubbly fun-loving pink-tights-wearing woman who loves Harry Potter and Star Wars? ⚡

Is it the more serious side of your personality, who plans ahead, who thinks analytically? Or maybe it’s the You that went to University and now writes a blog in your field of study?

Whoever THEY are, they’re just as much a part of you as all the others. And they’re speaking to a particular audience. Your blogging voice and the way you communicate with your readers isn’t going to be all of you, but will connect with those who are reading your content.

If you were to meet me in person, you’d discover that I sound pretty much like you think I do. I write how I speak. And despite the fact that my high school English teacher didn’t love that for me when I was writing essays, thankfully, blogging isn’t for any sort of qualification or marks or requirements to get into university.

Joke’s on her, I guess? * shrugs *

Why finding your blogging voice is important

Having a distinct blogging voice allows you to do a few things:

Stand out from the crowd
Be recognised by your words not just what your blog looks like
Show your personality a little bit
Help you grow your blog

Just like not everyone sounds the same when they speak, the words they use, their intonation, their slang, the phrases that are perhaps spoken a lot around the country … Everyone is different. And so is your blog.

If your blog posts sounded the same as everyone else’s, then people won’t come to your blog for YOU. Especially when they could to literally any other blog in your niche.

Figuring out your blogging voice and tone and way you express yourself can also help you grow. People are drawn to people, right? So if you’re showing who you are as a persona and as a blogger then you’re going to start attracting readers who vibe with you, who love what you’re doing. And the more people do that … the more you’re growing your blog. Booya!

How to find your blogging voice

So now you know why it’s important to find your blogging voice, but how does one actually go about it? There are a few things that you can do to find your unique blogging voice, and being to connect with your readers more.

Be yourself.

If you’re not sure where to begin with your blog post, just write whatever comes naturally. Don’t worry about grammar or punctuation; just focus on getting your point across.

This is a really helpful way to write a blog post, especially if you’re just starting out. Simply open up a new draft and write.

Perhaps you’re a bit of a planner; plan out a rough draft of what you want to say, and then just go for it. You can always go back in later and sort of the parts that maybe aren’t quite making sense or might need some editing.

If you’re struggling to figure out who you are in what you write, take a look at other bloggers’ posts. You won’t be there to copy them – they’re not you, remember! – but it can give you a little bit of insight as to how they use their own blogging voice in the blogs.

Perhaps they use lots of emojis, or they insert gifs in their post. If that’s something that you do lots of in your chats or you love a good meme, why not add those in?

Remember: first and foremost, be yourself. Don’t be like my blog. Don’t be like Jane’s blog. Be your blog.

Know who you’re talking to (and who you’re not!)

Knowing who you’re talking to can really help you find your blogging voice.

I know that I’m not talking to high school students looking for study tips, or retirees looking for new hobbies to pick. I’m talking to people my own age. Perhaps we’re bookworms looking for recommendations or fresh bloggers on the hunt for tips and tricks.

The language I use and my blogging voice will still be ME but knowing who my audience is is important. If I were speaking to high schoolers, for example, I might try and up my use of whatever the kids are saying these days (and that would be a challenge for me as I don’t know half the things Gen Z says).

Practice makes progress

If you’re looking to improve your writing skills and really hone in on your blogging voice, then practising is a biggy.

I recommend you write something every day. At least something small. Even if it’s taking out a notebook at the end of the day and write a paragraph. About anything!

And if that’s a bit much, then carve some time every week to sit down and write up a blog post or two. Don’t worry about them being ‘perfect’ (no blog post ever will be), don’t worry about the grammar (as I mentioned before). Just write.

The habit of writing for your blog is going to help you find your blogging voice.

Related: How to Write Your First Blog Post in 3 Easy Steps

So, whaddya reckon?

Ready to find your blogging voice?

Here are a few bonus tips for thinking about how the voice and the tone of your writing might come out in your blog posts:

What kind of personality traits would you associate with your writing style?
What sorts of things do you want to your audience to feel when they read your blog posts? (eg energised, happy, sombre, challenged etc)
Do you tend to use short sentences or longer ones?
Are you more descriptive or analytical?

Think about these questions when you’re drafting your next blog post, and remember to practice and be yourself. You’ll find your blogging voice in no time!

What’s something that you took from this blog post? Drop it in the comments!