Tips for Using Threads as a Blogger

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Last updated on 17 March 2025

Not gonna lie to you: when Threads was launched in July 2023, I was on it in a flash! I’m not usually one to jump on new social media platforms without waiting it out a little but I think because I was long done with Twitter/X/whatever they’re calling it these days, I was excited about an alternative.

So I was right there posting Threads like “so, what is this and how do I go about using Threads as a blogger?” and “are we just posting unhinged thoughts here, or…?”

Now, years on, I can tell you that I’m very glad I jumped on board when I did. I’ve been having a lot of fun connecting with other people, seeing what the algorithm spits out for me (it’s way better than Instagram in that regard!), and actually making friends in the blogging world.

This is why I wanted to chat about that here on the blog: some tips and ideas for using Threads as a blogger and what it might mean for you.

What is Threads?

Threads is a Meta-created app (and online version) that is text-based, short-form content, where users can create ‘threads’ of messages and connect with others around the world.

While it’s predominately designed for text-based posts, you can add photos, polls, and links, so there’s a bit of a mix of what you’ll see when you jump on.

Ideas for Using Threads as a Blogger

I think Threads has a lot of potential for bloggers! Why? It’s easy to use, it’s text-based so you don’t have to be creating graphics all the time, there are multiple ways to engage with other people, and you can even share your links!

Behind the scenes and quick updates

Threads is great for quick updates and behind-the-scenes comments. Here are some ideas:

Share about your blog brainstorming process
Or your writing process.
- How do you draft your blog posts or come up with ideas?
Share a sneak peek of topics you’re publishing coming up
About any blogging events or conferences you might be attending
- Be sure to tag people if you can!
Something helpful that might aid others in their own blogging

Interact with others with comments and polls

Use Threads to engage with other people! I find it’s a lot easier to do this on Threads than on other platforms.

Ask a question about your blog post or your niche
- People love giving their thoughts and opinions in Threads! This one works well!
Try using a poll to get people engaged or for research
- You can add up to 4 options in a poll, and it lasts 24 hours. Anyone who partakes in the poll also gets a notification when it closes so they can see the results
Get their thoughts about what you should publish next
- A Post A: Topic or Post B: Topic sort of Thread

Actual Threads of content

Threads is meant to allow you to post connected messages, one after the other. While I’ve found that single Threads do better, you can add a series of messages, connected to each other, to create a longer message or a series.

Break down longer blog post topics into a series of interconnected Threads
- This might be something like “10 books to read this spring” and use a new Thread for each one
Create mini-tutorials, tips lists, or short stories
Pull out points from your blog posts and share them over multiple Threads
Share a round-up of blog posts on certain topics
- For example, maybe you’ve written a bunch of book reviews on Christmas Romance Novels. Share a few of them in a Thread series.

Using Threads as a blogger to grow your readership

Connecting with your blog audience

I’ve definitely noticed some traffic coming to my blog from Threads, and I think simply having those conversations, suggesting blog posts that might be helpful or inspiring for people to check out, has definitely helped get my name out there as a blogger and blog coach.

Making those connections and directing people to your blog is not only a good way to get more traffic to your posts but also for getting your name out there more and inviting people to keep coming back for more blog posts.

It’s a great way to grow your audience but also hang out with the one you already have.

Connecting with others in your niche

If you’re in a particular niche, you’ll definitely discover other people in your niche. Book bloggers are out there. Travel bloggers, beauty bloggers, bloggers who write about homesteading or looking after labradoodles. Whatever it is, they’re out there. This is fantastic for connecting with people who write about similar things you do – it’s a great opportunity for things like guest posts!

You know what else is great about Threads? Your fellow bloggers are on there in other niches, too. So even if your blogging niche is gardening, and you’re sharing gardening tips and driving people to your blog … you’ll also find bloggers out there who are in other niches, who ✨ get ✨being a blogger.

I’ve loved having conversations and connecting with other bloggers who are in completely different niches to me but who still do SEO, or they get that it’s hard to time the time, or that motivation can be tricky. They get it.

How might you use Threads for your blog?

Think about how you might use Threads for your blog. Will it work for what you’re writing about? I hope that these ideas for using Threads as a blogger have given you a little more inspiration for how you might use it. Remember, you can also schedule Threads using the app itself or using a tool like Metricool.

It sounds have to be profound or go viral – just have fun with it and play around.

I’d love to hear from you and check out your Threads account! Feel free to drop it in the comments.