How Often Should You Blog? Thoughts From A 15+ Years Blogger

Last updated on 19 November 2025

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If you’ve ever stared at your blog planner thinking, “Okay but… how often am I actually meant to publish a blog post?”, trust me, you’re not alone.

I used to publish a blog post every single day when I first started out in 2009/2010. I was pumping out blog posts like there was no tomorrow, and then when tomorrow did show its face, I published another blog post. Ha.

But there were two things wrong with this:

I eventually burnt out really badly and didn’t want to look at my blog for months
Those blog posts weren’t even good blog posts

I realised that something had to change. I want to write and share and educate and all those good things, but I really didn’t want to be doing it every day.

So I had to come up with a plan, a calendar, a schedule that would work for me, and at the time, I searched a bunch of times for ‘how many blog posts should I be writing?’ and ‘Is 5 blog posts a week too many?’ and all manner of other slightly different questions.

But here’s the thing: there’s no universal rule. And the more I’ve coached bloggers over the years, the more obvious it becomes…

You don’t need to blog constantly. You just need to blog consistently.

So let’s unpack what actually works in 2026.

What the “experts” say… and what’s actually helpful

If you Google “how often should you blog?”, you’ll find… well, a lot of opinions.

Some say once a week is good enough.
Some say 2–4 posts a week.
Some say daily (bless their enthusiasm; that ain’t for me any more!).
Some say it depends, which is technically true, but wildly unhelpful when you’re staring at an empty Google Sheets file wondering where to begin.

Most of these recommendations are based on big content teams, agencies, or SEO goals that don’t match what a real human with a life and a job and a favourite TV show is working with.

And that’s why the rest of this post exists. Let’s unpack how often you should blog in 2026, and what is going to help push you in the right direction. Hopefully.

The real question: what is going to work for you?

There are a few things that actually matter when deciding your blogging rhythm, your blogging cadence, if you will. Things like:

Your goals (more traffic? more clients? more community?)
Your available time and energy
Your niche (eg if you’re a DIY niche in it’s going to take you longer to create a blog post because you have to do the actual DIY too)
Your season of life

I don’t want you starting with a sprint and ending in a puddle. To mix metaphors, or whatever those are. We need to find a frequency or consistency that actually works for us. Not for Jane Doe over there, who has all the time in the world, and not for Joe Blogs (ha), who has a team of 10 writers.

Choose your blogging cadence or rhythm

I think that everyone is going to be blogging differently, and everyone has different lives and activities and time. So here are a few different ways you could tackle how often you publish a blog post on your blog.

Think of these like starter packs, kinda. Pick the one that fits your current season, not the season you wish you were in. You know? And don’t be scared to change it after you give it a go and discover it’s not working (more on that later).

1. Slow and steady (1 post every 2–4 weeks)

Perfect if life is full, energy is limited, or you want to focus on big, juicy evergreen posts that grow your traffic over time. This is the “I’m doing life and I still want to nurture my blog” rhythm.

2. Consistent rhythm (1 post per week)

The sweet spot for most bloggers. Reliable, sustainable, and enough to build real momentum without sacrificing your sanity.

This is where a lot of my students thrive, and what I recommend a lot of the time, if you can make it work.

3. Growth mode (2–4 posts per week)

If you’ve got time, support, motivation, or you’re building out content clusters and long-term SEO foundations, this can work beautifully.

But only if you can keep the quality high. This is what I generally aim for – 3 blog posts a week – but know that some seasons will call for less.

4. You go, Glenn Coco (3–5+ posts per week)

Honestly… unless you have a small team or you’re outsourcing, this isn’t for most people. If it is you, though, you go, Glenn Coco.

via GIPHY

What’s working best in 2026

We’re not in 2010 anymore. Search engines like Google aren’t choosing quantity over everything. You used to be able to either a) write whatever you wanted and b) write more than 1000 words, and bam, you’re ranking.

Not so the case anymore.

Right now:

Quality is a lot better than quantity.
Evergreen content is your bestie, though there is also room for seasonal content
Updating and repurposing matters as much as creating – that’s potential blog traffic right there
Readers want personality and usefulness
Consistent rhythms and posting will do better than a burst of blog posts and then nothing for 6 months.

Honestly? A well-written, intentional post every week or two can outperform someone else’s frantic posting schedule by miles.

My recommendation for how often you should blog

At the end of the day, you don’t need my recommendation at all. It’s actually: go with what works for you, with consistency. But you do want a little bit of guidance (you’re reading this blog post after all!), then how about starting with:

1 high-quality blog post per week

1 high-quality post every 2 weeks if things are full.

That’s it. It’s sustainable. It builds trust. It builds traffic. And it means you can actually enjoy the process instead of dreading your blog calendar, and you’re not burning out. 🔥

Here’s what I want you to focus on:

Writing thoughtful, evergreen posts
Updating old content regularly
Internal linking (your future SEO self will thank you)
Repurposing for socials, newsletters, and Pinterest so you’re not just adding to your workload
Topics you care about so you don’t burn out

How you might find what works for you

Honestly, the best way to go about figuring out what kind of blog post schedule or blogging frequency is going to work for you is by trialling things.

Here’s one way you could try to give it a go (grab a piece of paper, maybe 😉).

What are your top 1–2 blogging goals for the next 3 months?
How much time can you realistically carve out each week? (Like, real real time. If it’s only an hour, that’s totally fine. Write it down.)
Choose one of the rhythms above
Plan out the next 6–8 weeks of posts and when you’re going to write them
Pay attention over the next few weeks as to what is working and what might need to be adjusted
After about 3 months, or a decent chunk of time (enough for you to settle into a good blogging habit), reassess and tweak.

That’s it. No complicated formulas. No “publish daily” pressure.

Just you, your blog, and a sustainable plan that’s going to work for you and your life.

Some common mistakes I often see when it comes to blog post frequency

It’s not too late to change them! Try to avoid:

Posting loads of shallow posts instead of fewer deep ones
Inconsistency (that whole ‘post 5 times in a week and then nothing for 6 months ain’t gonna cut it)
Trying to replicate someone else’s plan – take what I’m saying as loosely as you like)
Forgetting to refresh old posts. Once you have enough to go back to, of course
Writing only seasonal content (this is great, but you need evergreen mostly)
Ignoring the promotion part (it helps if you have a platform or you can also share your blog posts on)

So… How often should you blog then?

You’re not going to like this answer, but honestly? As often as you can, while still loving your blog, treating your readers well, and keeping your content helpful and high-quality.

Your blogging rhythm or frequency is meant to support you, not suffocate you. Take the pressure off. Choose the plan that fits your life today, tweak it if you need to.

And remember: consistency builds confidence. Confidence builds momentum. Momentum builds traffic.

And if you ever want support, accountability, ideas, or a place to figure it all out with other women who get it … you know where to find me.